**PRESS RELEASE** BOODLES SPONSORSHIP ANNOUNCEMENT

Linking their common story of nurturing beauty, elegance, tradition and glamour 
ENDORSING NICOLLE BEGOVIC, BOODLES BRINGS ADDITIONAL TOUCH OF LUXURY AND ELEGANCE IN EQUESTRIAN SPORT

(Newcastle-under-Lyme, May 12th, 2015) International dressage rider, Nicolle Begovic, who represents Great Britain, has signed a sponsorship agreement with famous British jewellers Boodles. By linking their common story of nurturing beauty, elegance, tradition and glamour, Nicolle Begovic will showcase Boodles jewellery, while her riding apparel and saddlecloths will display the Boodles logo.

Indicating that this support will help her in future career, Nicolle Begovic emphasised that Dressage and Boodles have a similar image and brand appeal. "I am thrilled and excited to have the support of Boodles, a fantastic British brand. Going forward, I am enthusiastic about developing our new and exciting partnership", said Nicolle and thanked Boodles for their trust and support.

As a part of Boodles business policy, this endorsement is natural because it brings together a touch of luxury and elegance in traditional equestrian sport. “Boodles are delighted to be sponsoring Nicolle Begovic. An association with sport, and in particular equestrian sport, is something that is ingrained in Boodles history“, said the company.

Nicolle Begovic is competing at International Small Tour level for Great Britain as well as at Premier League level in the UK. She is based and trains with top Dressage rider Richard Davison, who is a four-time Olympian and former British number one, at his Staffordshire yard. Recently, Begovic made her debut in Holland, and she will compete at Somerford, Hickstead, Hartpury, Bolesworth shows in the UK over the next few months.

Boodles are a privately held British jewellery company founded in 1798. As a family company, Boodles has nine stores including five in London: Savoy Hotel, New Bond Street, Sloane Street, The Royal Exchange and Harrods, three in North West England; (Manchester, Liverpool and Chester) and one in Dublin, Ireland.

More about Nicolle Begovic and Boodles available at www.nicollebegovic.com and www.boodles.com